Mastering the Art of Leadership Storytelling

Insights from UNC Professor Heidi Schultz

Learn how to become a better communicator and leader through storytelling. 

This resource from UNC Professor Heidi Schultz highlights why storytelling is an increasingly important tool in a modern leaders’ communication toolkit. Stories can help you win arguments, energize or entertain your team, and provoke innovative thinking. Stories speak to us, and mastering the art of storytelling in leadership can be a people management game-changer.

This white paper will examine the following:

  • The ancient art of storytelling
  • The science behind the speaker and listener's point-of-view
  • A five-step framework for developing leadership storytelling
  • How to find, shape, and share your stories
  • Why stories stick when other information falls away